Dwell Time: What Is It and Why Does It Matter?

Dwell Time: What Is It and Why Does It Matter?

Dwell time is the amount of time that goes by from the moment a user clicks on a search result to the moment they return to the search engine results pages (SERPs). While dwell time is widely believed to play a role in Google rankings, the search engine giant isn’t forthcoming on the topic. In this post, we‘ll help you understand what dwell time is, how to measure it, and more!

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