Dwell time is the amount of time that goes by from the moment a user clicks on a search result to the moment they return to the search engine results pages (SERPs). While dwell time is widely believed to play a role in Google rankings, the search engine giant isn’t forthcoming on the topic. In this post, we‘ll help you understand what dwell time is, how to measure it, and more!
Dwell Time: What Is It and Why Does It Matter?
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