The advent and sprouting growth of video-based social media, stories, and live streaming turned video marketing into more than an optional promotion strategy. Right now, an ecommerce development team can no longer afford to miss out on engaging with audiences via video content – otherwise, they lose traction and revenue.
Innovations in marketing are changing the way marketers use data in both B2B and B2C marketing. Not too long ago, data analytics were available only to large companies that could afford to spend a lot.
However, today, large as well as small companies can utilize data to learn about their