The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search

Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can significantly increase brand awareness, traffic, and even customer acquisition. After all, if someone is looking for your direct competitor’s products or services, they’re likely interested in yours, too. But, if you’re not careful, you could end up worseRead More >

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