Lighter Capital Shows How to Segment Ads & Provide Post-Click Experiences (4 Examples)

Far too many advertisers fail to provide relevant post-click experiences in their ad campaigns. They take the time to segment their ads to a target audience but don’t continue the same story narrative from ad to post-ad-click page. This is paramount to earning conversions because a disjointed pre-click and post-click experience confuse prospects. The expectationsRead More >

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Facebook Marketplace Ads: Your Complete Guide to Selling More on the Platform

There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in many markets, reaching people on Google costs a lot more than it does Facebook. Plus, targeting people who are actively searching for something is more effective than targeting people who might be interested in something. ThatRead More >

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6 Subscription Box Landing Pages That Maximize Signups (Examples)

Sign up and get a box delivered to your door. For customers, subscription boxes are easy. Advertising them, though, isn’t as simple. As both a product and service that’s high commitment, subscription kit landing pages need to feature elements like: Highly detailed photos and/or videos of a box’s contents Highly descriptive subscription terms A clearRead More >

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