Yes, Landing Pages Perform Better Than Your Website Homepage for Branded Search Traffic

At Instapage, we thrive on maximizing conversions with experimentation using continuous testing and learning to ensure business growth. We recently tested what impact a dedicated post-click experience connected to our brand name has on conversions in producing free trial signups. What did we test? For the experiment, we used two different ads and destination URLsRead More >

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Facebook Marketplace Ads: Your Complete Guide to Selling More on the Platform

There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in many markets, reaching people on Google costs a lot more than it does Facebook. Plus, targeting people who are actively searching for something is more effective than targeting people who might be interested in something. ThatRead More >

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6 Subscription Box Landing Pages That Maximize Signups (Examples)

Sign up and get a box delivered to your door. For customers, subscription boxes are easy. Advertising them, though, isn’t as simple. As both a product and service that’s high commitment, subscription kit landing pages need to feature elements like: Highly detailed photos and/or videos of a box’s contents Highly descriptive subscription terms A clearRead More >

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TrackingDesk is a conversion tracking and attribution platform used by performance marketers to manage, measure and optimize paid and organic traffic. The platform is integrated with dozens of ad networks, affiliate networks, ecommerce platforms and provides a friction free data flow across any marketing stack.

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