Email marketing is an indispensable part of any ecommerce marketing strategy today. Whether an online shop is trying to increase sales, acquire more customers, or generate qualified leads, odds are good that email marketing is one of the first tactics they turn to.

However, with today’s customers wanting personalized shopping experiences, the typical email service provider (ESP) of yore might not have enough power to make the most of email marketing. This was the case for Adagio Teas Chile.

Adagio Teas Chile realized the potential behind email marketing, but their current ESP wasn’t empowering them to grow like they had hoped. With the help of Springs Digital, a full-service digital agency out of Santiago, Chile, Adagio Teas was able to swap out their ESP for Drip Ecommerce CRM—and se…