Product photography is more than aesthetic. The perceived value of your product is based highly on its visual presentation. That means your product imagery is often the difference between a sale to you or a sale to your competitor.

Product photos should impart practical information like color, material, and size, but they also need to create desire. What impressions do shoppers have about your product after looking at the pictures? Can they envision themselves using it? Do they feel confident about your brand?

These five tips will help your ecommerce product photos look their most appealing so your customers can’t resist.

You need to show your product in the best light — literally.

The word photography comes from the Greek word for “to paint with light.” Good lighting makes for shar…