How to Choose the Best Ecommerce Platform for Your Store

Trying to choose the best ecommerce platform for your business is like trying to decide which doughnut to pick at the bakery. There’s the traditional chocolate cake doughnut (a.k.a., the small-level business ecommerce platform)—satisfying, simple, and a safe bet because it never disappoints.

Then there’s the Boston cream doughnut (the mid-level business ecommerce platform)—a smaller version of the Boston cream pie, frosting-topped with an additional pudding-filled punch.

And then there’s the maple bacon doughnut (the large business ecommerce platform)—ruler of all gluttonous doughnuts, this one passes for breakfast and dessert, packs a rich maple flavor, and contains enough bacon sprinkles to keep three humans fueled for an entire marathon.

With so many ecommerce platform options, ho…

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This post originally appeared on Drip blog. We published a portion of it to give our readers a sense of what can be achieved with Drip platform. We highly recommend to continue reading this post.

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5 Steps to Perfect Your Ecommerce Product Photos

Product photography is more than aesthetic. The perceived value of your product is based highly on its visual presentation. That means your product imagery is often the difference between a sale to you or a sale to your competitor.

Product photos should impart practical information like color, material, and size, but they also need to create desire. What impressions do shoppers have about your product after looking at the pictures? Can they envision themselves using it? Do they feel confident about your brand?

These five tips will help your ecommerce product photos look their most appealing so your customers can’t resist.

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