Trying to choose the best ecommerce platform for your business is like trying to decide which doughnut to pick at the bakery. There’s the traditional chocolate cake doughnut (a.k.a., the small-level business ecommerce platform)—satisfying, simple, and a safe bet because it never disappoints.

Then there’s the Boston cream doughnut (the mid-level business ecommerce platform)—a smaller version of the Boston cream pie, frosting-topped with an additional pudding-filled punch.

And then there’s the maple bacon doughnut (the large business ecommerce platform)—ruler of all gluttonous doughnuts, this one passes for breakfast and dessert, packs a rich maple flavor, and contains enough bacon sprinkles to keep three humans fueled for an entire marathon.

With so many ecommerce platform options, ho…