The 5 Members Who Must Be On Your Advertising Conversions Team

What does every successful ad campaign have in common? It’s not witty ad copy, a unique offer, or design worthy of an art gallery. It’s people. Creative, analytic, and articulate people working together toward a common goal: conversion. Together, they’re known as your conversion team. What is a conversion team? A conversion team is aRead More >

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How Facebook Responsive Ads Uses Machine Learning to Get You More Conversions

If you’re experienced with the PPC landscape, chances are you’re familiar with Google Ads’ responsive search ad format. Introduced in 2018 to streamline creating ad variations, the ad format allows digital advertisers to input multiple copy variations for Google to dynamically create ads using machine learning. This process enables brands to serve the most suitableRead More >

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