Here’s Why Dynamic Text Replacement Is Not True Personalization

Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting personalization capabilities. Why? Because personalization works — reducing acquisition costs by as much as 50%, lifting revenues by 5–15%, and increasing marketing spend efficiency by 10–30 percent. And yet only 12% of advertisers claim their personalization strategies areRead More >

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Facebook Marketplace Ads: Your Complete Guide to Selling More on the Platform

There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in many markets, reaching people on Google costs a lot more than it does Facebook. Plus, targeting people who are actively searching for something is more effective than targeting people who might be interested in something. ThatRead More >

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6 Subscription Box Landing Pages That Maximize Signups (Examples)

Sign up and get a box delivered to your door. For customers, subscription boxes are easy. Advertising them, though, isn’t as simple. As both a product and service that’s high commitment, subscription kit landing pages need to feature elements like: Highly detailed photos and/or videos of a box’s contents Highly descriptive subscription terms A clearRead More >

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