Google News Digest: Indexing Issues, Ads Updates, and More

It has been a busy time for Google, with issues affecting search indexing and a number search and ad updates. Read on to see the latest news about Google, from its website indexing and Search Console to the latest in advertising and tools.

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Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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