The Digital Advertiser’s Complete Guide to Dynamic Keyword Insertion (Examples)

As an advertiser, you know the power of personalization. So do most in the industry. Nearly all marketers — 96% — agree that the tactic advances the customer relationship. There’s no doubt about it: The more personal an ad is, the more relevant it is to the consumer. But if that’s the case, then whyRead More >

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Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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