Best Tweets #SEMrushchat: How Small Businesses Can Beat Big Brands in SERPs

We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies. Our guest, Tim Capper, and our community shared recommendations on tools to find marketing gaps, marketing advantages small businesses have, local search strategies, schema, and keywords that small brands can target that big brands can‘t.

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Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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