Facebook Local Awareness Ads 101: How to Improve Your Reach & Get More Customers Starting Today (6 Examples)

Advertising campaigns are just one of the many duties local business owners are faced with everyday, which is why Facebook built a feature to help lighten their load. Originally called Facebook Local Awareness Ads — and now Facebook Reach Ads — this unique ad format is designed to make advertising for local businesses easier andRead More >

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Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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