Israel Mobile Summit 2016

 

Israel-Mobile-Summit-2016

This past Tuesday I had the pleasant opportunity to go to the Israel Mobile Summit.  The room was filled with over 2000 international people and 40 exhibitors to see the new industry trends.

Since at TrackingDesk we always want to be in the know about web traffic tracking techniques, I kept a look out for new ways to do so.  Rene Pour from Clickbakers had a very insightful talk about post click optimization and how we can use it to increase conversions.

 HasOffers After Party

HasOffers also put on a great after party with plenty of opportunities to network and relax. I’m grateful for the great times we share at conferences and the working side by side in TrackingDesk.

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While the industry is always rapidly changing, it’s important to pay attention to mobile devices.  It’s especially true since 4 out 5 consumers use their smartphone to shop.  It’s a great sign that data driven marketing is starting to become a force in the industry.  We are happy to be part of the of the pack and eager to see where it will take us in mobile devices.

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TrackingDesk is a conversion tracking and attribution platform used by performance marketers to manage, measure and optimize paid and organic traffic. The platform is integrated with dozens of ad networks, affiliate networks, ecommerce platforms and provides a friction free data flow across any marketing stack.

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