Israel Mobile Summit 2016



This past Tuesday I had the pleasant opportunity to go to the Israel Mobile Summit.  The room was filled with over 2000 international people and 40 exhibitors to see the new industry trends.

Since at TrackingDesk we always want to be in the know about web traffic tracking techniques, I kept a look out for new ways to do so.  Rene Pour from Clickbakers had a very insightful talk about post click optimization and how we can use it to increase conversions.

 HasOffers After Party

HasOffers also put on a great after party with plenty of opportunities to network and relax. I’m grateful for the great times we share at conferences and the working side by side in TrackingDesk.

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While the industry is always rapidly changing, it’s important to pay attention to mobile devices.  It’s especially true since 4 out 5 consumers use their smartphone to shop.  It’s a great sign that data driven marketing is starting to become a force in the industry.  We are happy to be part of the of the pack and eager to see where it will take us in mobile devices.

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