Do you own a portal? A blog? A review site?
You invest in content, SEO, PR, Links, design and you think you cracked the way to best monetize your portal.
You’ve got banners right left and center, you’ve got product reviews and you’ve got your top affiliate programs generating awesome conversions and commissions for you!
Well done!
Now can you ramp up those results? Can you take your business to the next level? Probably. You have the tools to do so?
You use Google Analytics and maybe even Kissmetrics to know what’s happening on your site and what the visitors are doing. But do you have the tools to know what your visitors are doing after they leave your site? Do you have the tools to control what they will see when they leave your site?
Whether you drive traffic through SEO or through SEM, your analytics will provide you good insights on what visitors are doing on your site, how long they stay and which pages they visit.
However, once they decide to click on a link that will take them to one of your advertisers’ landing page, you literally lose control and rely on your advertiser’s landing page to convert the user to a lead or a customer. Happy about that?
[ap_call_to_action button_text=”Join Now!” button_url=”https://lp.trackingdesk.com/referral?utm_source=blog&utm_medium=text_link&utm_campaign=Program_launch&utm_term=Program_launch&td_eid=0157344f340f088f01000001″ button_align=”center”]Have a friend that would love TrackingDesk?Be a Part of The Referral Program and get 10% referral fees. [/ap_call_to_action]
There are a couple of crucial parameters that you should have in mind when it comes to traffic optimization:
- Geo-Targeting
- Landing page A/B testing
- Offer A/B testing
- Marketing funnel testing
Why?
- Because your advertiser might not have responsive landing pages.
- Because your advertiser might not accept traffic from specific countries.
- Because your advertiser might have custom made landing pages for specific countries.
- Because your advertiser might have 10 different landing pages and unless you test all of them, you will never know which one converts better for your traffic.
Because I am sure you can find other reasons that you have come across in the past.
All this information is no secret to you, but the lack of professional tools to make sure you always send your visitors to the right landing page, have resulted in loss of revenues for you and your peers.
So now that you officially know that you are leaving a lot of money on the table, are you ready to invest a few minutes of your time to improve your business?
- You need the ability to rotate landing pages in order to find out which one will generate higher conversions.
- You need the ability to redirect users to the relevant landing page, based on their geo-localization.
- You need the ability to see precisely what landing page performs well, for which country and for which keyword.
Below is a small illustration on how TrackingDesk can work for you and help you take control over your marketing funnel to make sure you never send a visitor to the wrong landing page.
