Test offer links can increase ROI

As an affiliate, you have very little control over where your traffic is going after it has left your tracker. Essentially, you are given an offer link, which is meant to redirect visitors to a specific page. Yet, the affiliate network might restrict the traffic reaching such advertiser according to various criteria such as: Traffic Type […]

[IDEA] – Share your marketing ideas

Over the past few weeks, we’ve shared with our subscribers all sorts of marketing ideas for which we’ve received very positive feedback. It’s a small project that was born out of a conversation I had with one of our customer who was doing (and still doing) plenty of small marketing experiments to increase conversions and revenues.

[idea] – Build your smart links

What are smart links:  For affiliate and media buyers, smart links can be leverage to run campaigns without having to configure custom targeting rules to redirect visitors according to their “user-agents” (ex: GEO, Device, browser, time-stamp) to suitable offer links or landing pages. Some companies like YTZ and Monetizer have built their names and reputation around […]