Firmographics & Segmentation: How to Use the 8 Variables to Target Your Audience
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there, they can group customers according to similarities and create tailored messages to specific segments. Naturally, these highly personalized messages result in more conversions. There’s no single customer segmentation method that’s likely to boost conversions for every brand,Read More >
Google’s Gallery Ads Are Here: The 9 Most Important Things to Know
It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at Google Marketing Live 2019 the advertising giant made it clear their focus is on visual, top-of-funnel ads. The approach will not only help them compete with other visual ad platforms like Facebook, Instagram, and PinterestRead More >
Google News Digest: Algo Update, New Quality Raters Guidelines, Nofollow
In this digest, you will learn about recent reports of Google Algorithm updates, the new nofollow attributes (and how the industry feels about them), learn about the Quality Rater Guidelines Update, see new features in Google Search Console, and so much more. See all the changes Google made in the last two weeks.
Weekly Wisdom with Ross Tavendale: Zero Budget SEO
In this week‘s Weekly Wisdom, I will be going into all the tools and processes you can use if you are absolutely broke.
Google Ads’ Conversion Action Sets: The Newest Update You Need to Implement Today
At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes, conversions happen in a gray area. For example, a person who clicks through your ad may abandon your sales landing page, but then navigate to your website and download an ebook. That’s not exactly what you want, butRead More >