What Is Content Automation & What Is Possible for Digital Marketers Today?
Automated processes were created during the industrial revolution to limit human effort in repetitive tasks. As time went by though, automation and artificial intelligence made their way into other areas where human effort was required — digital advertising and marketing included. Today, marketing automation is constantly growing, expected to reach $5.5 billion by the endRead More >
How Smartsheet Uses Segmented Search Ads & Post-Click Experiences to Increase Customers
The primary reason 96% of ad clicks don’t convert is that digital advertisers fail to connect their PPC ads to relevant post-click experiences. That means the post-click stage doesn’t tell the same message and story that the ad began in the pre-click stage. Being consistent throughout both stages is the best way to get moreRead More >
How to Maximize Ecommerce Lead Gen Campaigns with Interactive Content (Examples)
Ecommerce offers are everywhere and your target customer base is likely barraged by emails each day. Your job is to capture their attention immediately while they scan their inbox. Personalized ecommerce recommendation quizzes may be the strategy you consider to do just that. eConsultancy research shows that 44% of customers are likely to become repeatRead More >
What Is Search Ads 360 & Why Should Advertisers Use the Platform?
Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s even more challenging is managing search marketing campaigns across multiple platforms and media channels. This is where Search Ads 360 comes in. What is Search Ads 360? Search Ads 360, formerly known as DoubleClick Search, is an advanced search managementRead More >
5 Examples That Show How Machine Learning is Changing Advertising
Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way businesses collect and analyze data, and even the things that data can do. But with revolutionary technology comes big questions. What, why, and how does it work? Today we answer these and more. What is machine learningRead More >