The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search
Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can significantly increase brand awareness, traffic, and even customer acquisition. After all, if someone is looking for your direct competitor’s products or services, they’re likely interested in yours, too. But, if you’re not careful, you could end up worseRead More >
The True Definition of Product Landing Pages & Why You Need Them to Generate Conversions
Post-click landing page pages are versatile. They can be used across industries, teams, and services to convert people on a particular offer. But their usefulness doesn’t end there. While it’s rarely considered, products need their own landing pages too. Known as product landing pages, these are the choice of companies that rely on paid advertising.Read More >
Everything About Google Lead Form Extensions You Need to Know, Plus the Pros & Cons
Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions,Read More >
The Step-By-Step Plan How to Automate Your Customer’s Lifecycle in 2020 for Best Results
Marketing automation is so ubiquitous today that you’re probably using software to automate one or more parts of your customer lifecycle without even labeling it automation. According to a Social Media Today 2019 survey, 75% of marketers say they currently use at least one marketing automation tool in their business. The top three processes thatRead More >
How PPC Advertisers Visualize Their Campaigns to Provide 1:1 Personalization (Ebook)
If you’re an ROI-focused advertiser, your ads are highly personalized. They take into account location, device, traits, behaviors, and more. But when your audience clicks through them, what will they find? A homepage? An “About” page? If you’re focused on ROI, you know these aren’t effective. But what you may not realize is that evenRead More >