DIY SEO: 6 Steps That Anyone Can Follow to Get Results

DIY SEO: 6 Steps That Anyone Can Follow to Get Results

SEO is a must, particularly for small business owners and those running ecommerce sites. If you don’t have an enormous marketing budget to devote to hiring SEO experts, don’t stress: There are plenty of straightforward DIY SEO tricks you can implement and easy-to-use tools to help you. Read through our guide to help you get started!

What is Black Hat SEO? 9 Risky Techniques to Avoid

What is Black Hat SEO? 9 Risky Techniques to Avoid

In this guide, we’re going to dive deep into what black hat SEO tactics are, and take a look at a number of specific techniques (including link schemes, schema spam, clocking and more) that you should be avoiding if you don’t want to fall foul of the algorithm and Google‘s Webmaster Quality Guidelines.

SEO for Landing Pages: Best Practices to Rank

SEO for Landing Pages: Best Practices to Rank

When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a webpage that doesn’t perform well in the search engine results pages (SERPs) is a waste of a page. Marketers know effective landing page optimization attracts more organic traffic and the right potential customers. In this guide, we explore some of the best ways to rank landing pages.

6 Tips on Writing Festive E-commerce Emails That Shine

6 Tips on Writing Festive E-commerce Emails That Shine

2020 is the year for e-сommerce businesses to shine during holiday shopping. This post looks at 6 essential email writing tips that can help you create festive e-сommerce emails to increase sales during the holiday rush.

How to Find Backlinks (For Any Website)

How to Find Backlinks (For Any Website)

As an SEO, you‘ll need to know how to find backlinks if you want to take your site‘s organic visibility, rankings and traffic to the next level, and in this guide, we‘ll walk you through how you can do this using the tools available from SEMrush, diving deep into how to use the backlink analytics and backlink audit.