How to Choose the Best Ecommerce Platform for Your Store
Trying to choose the best ecommerce platform for your business is like trying to decide which doughnut to pick at the bakery. There’s the traditional chocolate cake doughnut (a.k.a., the small-level business ecommerce platform)—satisfying, simple, and a safe bet because it never disappoints.
Then there’s the Boston cream doughnut (the mid-level business ecommerce platform)—a smaller version of the Boston cream pie, frosting-topped with an additional pudding-filled punch.
And then there’s the maple bacon doughnut (the large business ecommerce platform)—ruler of all gluttonous doughnuts, this one passes for breakfast and dessert, packs a rich maple flavor, and contains enough bacon sprinkles to keep three humans fueled for an entire marathon.
With so many ecommerce platform options, ho…
7 tips for social media branding –
Whether you’re launching your own company or working for an established brand, effective and consistent branding is something that every company needs to communicate with their customers. While branding covers a large scope, the Business Dictionary defines it as: The process involved in creating a unique name and image for a product in the consumers’[…..]
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15 graphic designers to follow for endless branding inspiration –
When it comes to building your branding, the best place to start is with some inspiration. Whether it’s a mood board, or your Saved section on Instagram, the best place to start is by going straight to the source, and seeing what graphic designers have created. Currently working on a brand identity project? Maybe you’re[…..]
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[Chapter 8] Make This BFCM the Gift That Keeps on Giving: How to Guarantee Repeat Customers for Next Year
Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?
Just tuning in? This is the final chapter in our holiday series, but don’t sweat it! Check out the seven chapters of this Black Friday / Cyber Monday holiday series that came before to get the full story.
Your pre-holiday strategies are rock-solid. Black Friday and Cyber Monday plans will hum along without a hitch. And your post-BFCM campaigns are cued up and ready to go. This year’s holiday marketing is bound to be good.
In the past seven chapters, we’ve explored how critical a personalized, nurturing customer experience is when it comes to differentiating your online bran…
[Chapter 7] How to Keep Customers Engaged and Coming Back After Black Friday and Cyber Monday Have Ended
Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?
Just tuning in? Check out the six chapter of this Black Friday / Cyber Monday holiday series that came before this post here.
While the shopping spree that takes place on Black Friday and Cyber Monday has potential to bulk up your bottom line before year’s end, it’s important to remember that these events are only two days of the year.
With so many people coming by your site and browsing what you have to offer, this is a prime opportunity to plant the seeds for long-term customer relationships. Ya know, the types of relationships that’ll keep your store sailing strong for t…