SEO FAQ: 23 Most Asked Basic Questions

If you‘re just starting out in SEO or are a business owner who is looking to improve the performance of their website and make it easier to find on the search engines, there‘s a very good chance that you have a lot of questions, and in this guide, we‘ve answered 23 of those that we most commonly hear asked.
IGTV vs Youtube: Six Tips to Choose the Right Video Platform for You

Most content marketers and business owners seem to ask a common question when it comes to video marketing.
Which platform should I upload my videos to: IGTV or YouTube?
When compared to YouTube’s long-standing years of dominating the video marketing industry, IGTV is the new kid on the block. Yet
How to Calculate SEO ROI (With Formulas)

Like any marketing channel, there‘s a need to be able to demonstrate the ROI (return on investment) from your SEO activities, and in this guide, we‘ll walk you through exactly how you can do this. We‘ll share a formula to help you calculate the ROI as well as helping you to collect the information needed to run this.
4 Best Tips to Master Single Keyword Ad Groups (Skags): How to Maximize Ecommerce PPC Ad Campaigns

Today we’re diving deep into the world of PPC ads for the experts. The verdict is in. Single keyword ad groups (SKAGs) can help improve your quality score along with the overall effectiveness of your PPC campaigns.
By using a single keyword per ad group, you can be sure
How to Use the SEMrush Audience Insights for Your Marketing Campaigns

Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the SEMrush Audience Insights report.