google ads

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TrackingDesk Admiin

Everything Digital Advertisers Must Know About Frequency Capping

On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times should they see your ad? Once a day? Ten times? What’s the magic number? It’s a delicate balance to reach, and getting there isn’t easy. You want prospects to see your ads. You wantRead More >

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TrackingDesk Admiin

Advertising Conversion: Everything You Need to Know

If you’re an advertiser, you hear it every day: “more conversions,” “increase conversion rate,” “optimize for conversions.” Like other industry buzzwords, “conversion” has been used so many times and defined so few that it’s seemed to have lost all meaning. You know conversions are so valuable that they can make or break a business. But,Read More >

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TrackingDesk Admiin

Google’s Gallery Ads Are Here: The 9 Most Important Things to Know

It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at Google Marketing Live 2019 the advertising giant made it clear their focus is on visual, top-of-funnel ads. The approach will not only help them compete with other visual ad platforms like Facebook, Instagram, and PinterestRead More >

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