google ads

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TrackingDesk Admiin

The 2019 Google Ads Industry Benchmarks Your Team Must See (Data)

Each month, on average, 1,300 people worldwide ask Google, “What is a good CTR?” Beyond CTR, though, digital marketers want to know: “What is a good cost per click?” “What is the average conversion rate for my industry?” “What is the average cost per action in Google Ads? Digital marketers crave these answers because knowingRead More >

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TrackingDesk Admiin

The 7 Most Important Things to Know about Google Ads Campaign-Level Conversion Setting

As consumer journeys become increasingly complex, it’s paramount advertisers scale their efforts with automated solutions. Businesses across all industries have been using Google’s Smart Bidding options to set more precise bids tailored to every auction. In fact, over 70% of all advertisers use Google Ads automated bidding today. While Smart Bidding has helped advertisers driveRead More >

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TrackingDesk Admiin

How Does Real-Time Bidding (RTB) Work & Should Your Team Rely on It?

Few technologies have brought such widespread change to digital advertising as real-time bidding. Today, it’s the go-to way for advertisers to reach audiences across the internet. Still, though, there’s some confusion about how it works and what it entails. Overlapping technologies and jargon are to blame. Here, we clear that up, and speculate about RTBsRead More >

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