To streamline the process of lead generation, advertising platforms such as Facebook and LinkedIn have introduced lead ads to give marketers a quick way to generate conversions. YouTube also has its version of lead form ads, called TrueView for action ads. Like Facebook lead ads and LinkedIn lead ads, these YouTube ads provide marketers anRead More >
Bidding on keywords lends itself to a certain amount of interpretation. Deciding on your starting bids, projecting a bid’s impact on ad performance, and figuring out how to adjust different bids over time involves a certain level of guesswork. However, there are several PPC tools available now to help remove some of that guesswork, includingRead More >
Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s even more challenging is managing search marketing campaigns across multiple platforms and media channels. This is where Search Ads 360 comes in. What is Search Ads 360? Search Ads 360, formerly known as DoubleClick Search, is an advanced search managementRead More >
Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the “Conversions” column, which shows the number of conversions you’ve received, across conversion actions. Use the column to see how often ads led to customer actions that are valuable for your business. The advertising giant announced aRead More >
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than previous expandable ads — so in September 2014, the interactive ad format was revamped to run on mobile and desktop. Just a few months later, the ad unit became available to all Google advertisers. Over theRead More >