If you’re experienced with the PPC landscape, chances are you’re familiar with Google Ads’ responsive search ad format. Introduced in 2018 to streamline creating ad variations, the ad format allows digital advertisers to input multiple copy variations for Google to dynamically create ads using machine learning. This process enables brands to serve the most suitableRead More >

There are plenty of intent-based advertising platforms out there — Google and Facebook top of the list. However, in many markets, reaching people on Google costs a lot more than it does Facebook. Plus, targeting people who are actively searching for something is more effective than targeting people who might be interested in something. ThatRead More >

Search advertising is a booming market with eMarketer expecting the overall market in the U.S. to grow by nearly 18%, reaching $55.17 billion at the end of 2019. Google Ads has historically dominated the search ad market, but Facebook’s search ads are an attempt by the social media platform to get in on the lucrativeRead More >