Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners served has grown tremendously, but their CTRs have plummeted. They reached only 2% in 1995, 0.6% in 2003, and just 0.5% in 2019. While a major reason for the big drop is because most webRead More >
If you’re an advertiser, you hear it every day: “more conversions,” “increase conversion rate,” “optimize for conversions.” Like other industry buzzwords, “conversion” has been used so many times and defined so few that it’s seemed to have lost all meaning. You know conversions are so valuable that they can make or break a business. But,Read More >
Advertising automation helps advertisers seamlessly create ad campaigns that are successful at engaging their audience, leading to an increase in advertising conversions and eventually, business growth. Facebook Ads’ automation capabilities are no different. Today’s post will discuss everything you can do to automate your Facebook advertising campaigns. We’ll begin by defining Facebook Automated Ads andRead More >
Relevant ads can earn more clicks, show in higher positions, and bring advertisers like you more success compared to showing irrelevant messages to the wrong audience. They can also lower cost-per-click, saving you money with each click. Not only do irrelevant ads tend to earn fewer clicks — but they might not even show upRead More >
The number of Facebook advertisers continues to grow each day, now totaling more than 7 million. With the platform’s wide variety of ad formats and audience targeting options, there is no shortage of possibilities to show your preferred ad to the exact user you aim to convert. But from the user’s perspective, they can quicklyRead More >