Email marketing

Affiliate Ideas
Drip Team

[Part 6] How to Ensure Your Black Friday and Cyber Monday Ecommerce Marketing Runs Smoothly

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? Check out the five parts of this Black Friday / Cyber Monday holiday series that came before this post here.

Part 5 of this holiday series doled out ideas for strategies to start three weeks before Black Friday. From building high-value segments to the BFCM-specific workflows that should be stood up by November 18, these strategies will help your brand engage with specific people in the most meaningful ways before the holidays.

The holidays are about making folks feel cared for. By creating segments, you’re able to build customer journeys that are relevant t…

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Affiliate Ideas
Drip Team

7 Time-Consuming Tasks Your Shopify Store Should Delegate

Hello, there! This post is brought to you by Storetasker—the place to go when it comes to finding ready and all-pro helping hands for your most pressing Shopify store tasks. Give ’em a gander and see how they can help your store today.

“I’ve got too much time on my hands, it’s hard to believe such a calamity,” sang no ecommerce business owner ever. Clearly, the lead singer of Styx has never attempted to run an online store through Shopify.

From monitoring sales, to keeping tabs on customers, to writing snappy content for new products—if you sometimes feel like running your Shopify store requires 32 hours to fit into a 24-hour day, you’re not wrong. It takes a lot of time and hard work to build a Shopify empire.

So, if you’re feeling bogged down and more on-edge than usual, we have a …

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Affiliate Ideas
Drip Team

The Countdown to Black Friday: Ecommerce CRM Strategies to Start 3 Weeks Out

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

You have a lot going on in your world before the holiday season comes crashing in. Your personal life might be stuffed with your own gift buying, late-night wrapping sessions, and festive decorating frenzies. And if you’re running an online store, your to-do list runs the gamut from ordering inventory to site maintenance to, well, what we’re doing right here at Drip.

The more you can plan for the impending onslaught of holly jolly, the better. An easy way for your store to be forgotten during (and after) Black Friday is to toss out a hurried and impersonal email at the last …

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Affiliate Ideas
Drip Team

3 Bulletproof Ways to Structure Your Next Cart Abandonment Email Campaign

Hey! This is a guest post by the wonderful Carl Sednaoui, Director of Marketing, MailCharts. Thanks, Carl!

This coming holiday season is going to be a festival of shopping cart abandonment. With abandonment rates holding steady at around 75%, a lot of virtual carts will be clogging your online shopping aisles.

As an ecommerce merchant, your biggest challenge is persuading your customers to come back and buy the merchandise they left behind. I have both bad and good news about that prospect.

The bad news: You can’t stop customers from abandoning carts because they don’t always see it as abandonment.

Especially during the holiday shopping season, customers treat their carts like shopping lists or layaway departments. They’ll find something they like, park it in a cart, then shop aroun…

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