Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?
Just tuning in? Check out the five parts of this Black Friday / Cyber Monday holiday series that came before this post here.
Part 5 of this holiday series doled out ideas for strategies to start three weeks before Black Friday. From building high-value segments to the BFCM-specific workflows that should be stood up by November 18, these strategies will help your brand engage with specific people in the most meaningful ways before the holidays.
The holidays are about making folks feel cared for. By creating segments, you’re able to build customer journeys that are relevant t…