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Drip Team

Case Study: The Spa Dr. Builds Community and Engagement with Ecommerce CRM

The skincare industry is more competitive than ever. The U.S. saw sales grow by 13% in 2018, with a notable spike in products that tout natural or organic ingredients. With the intensity turning up, how could any specialty skincare company plant a stake in the industry today?

Dr. Trevor Cates has been fueling her natural skincare company, The Spa Dr., and seeing big growth with one little hack: Put customers first. But showing sincere customer love is a task that’s often easier said than done.

Since stumbling upon Drip Ecommerce CRM, Dr. Cates and her team have been able to recognize, remember, and reward customers based on their unique skincare needs. With the tools they need to pay attention to each customer and customize entire journeys based on that data, The Spa Dr. has been grow…

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Drip Team

[ Updates] Features Fit to Help Ecommerce Stores Gain Deeper Customer Understanding in Q3

At Drip, the first half of 2019 was all about people—the real, live folks who are coming by your ecommerce store every day. As we round out of Q3, it’s clear we’re taking people pretty seriously around here. This past quarter was all about helping your store engage with and understand people even better.

In the past few months, we’ve revamped Customer Profiles to give you deeper insight into the people who love you, rolled up our sleeves to give our Visual Email Builder a fresh coat of paint, and released a handful of improvements to make your ecommerce marketing easier.

Let’s take a look back at everything we rolled out in Q3.

To build a strong relationship with someone, you have to understand what makes them tick — what they’re interested in, how they engage with you, and what infl…

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Drip Team

Ecommerce CRM Hits the Shopify App Store

Shopify and Drip are best buds. Confidants. Maybe even soulmates. As friendly as we’ve been, we finally took things a step further. Drip Ecommerce CRM is now a native integration in the Shopify App Store.

Drip has been proud of its Shopify integration for a while now, but the bond between ecommerce and ECRM has never been stronger than this very moment in time. With more people than ever setting up online stores and the customer relationship evolving, it’s critical for budding brands to provide the best customer journeys possible.

With personalized, timely, and tailored journeys from site to email to social media, Shopify stores will stand out with customers. See how this native integration unites customer data in your Shopify store with your ecommerce marketing channels in one swift …

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Drip Team

5 Steps to Perfect Your Ecommerce Product Photos

Product photography is more than aesthetic. The perceived value of your product is based highly on its visual presentation. That means your product imagery is often the difference between a sale to you or a sale to your competitor.

Product photos should impart practical information like color, material, and size, but they also need to create desire. What impressions do shoppers have about your product after looking at the pictures? Can they envision themselves using it? Do they feel confident about your brand?

These five tips will help your ecommerce product photos look their most appealing so your customers can’t resist.

You need to show your product in the best light — literally.

The word photography comes from the Greek word for “to paint with light.” Good lighting makes for shar…

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Drip Team

How to Choose the Best Ecommerce Platform for Your Store

Trying to choose the best ecommerce platform for your business is like trying to decide which doughnut to pick at the bakery. There’s the traditional chocolate cake doughnut (a.k.a., the small-level business ecommerce platform)—satisfying, simple, and a safe bet because it never disappoints.

Then there’s the Boston cream doughnut (the mid-level business ecommerce platform)—a smaller version of the Boston cream pie, frosting-topped with an additional pudding-filled punch.

And then there’s the maple bacon doughnut (the large business ecommerce platform)—ruler of all gluttonous doughnuts, this one passes for breakfast and dessert, packs a rich maple flavor, and contains enough bacon sprinkles to keep three humans fueled for an entire marathon.

With so many ecommerce platform options, ho…

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