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Affiliate Ideas
Drip Team

5 Steps to Perfect Your Ecommerce Product Photos

Product photography is more than aesthetic. The perceived value of your product is based highly on its visual presentation. That means your product imagery is often the difference between a sale to you or a sale to your competitor.

Product photos should impart practical information like color, material, and size, but they also need to create desire. What impressions do shoppers have about your product after looking at the pictures? Can they envision themselves using it? Do they feel confident about your brand?

These five tips will help your ecommerce product photos look their most appealing so your customers can’t resist.

You need to show your product in the best light — literally.

The word photography comes from the Greek word for “to paint with light.” Good lighting makes for shar…

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Affiliate Ideas
Drip Team

How to Choose the Best Ecommerce Platform for Your Store

Trying to choose the best ecommerce platform for your business is like trying to decide which doughnut to pick at the bakery. There’s the traditional chocolate cake doughnut (a.k.a., the small-level business ecommerce platform)—satisfying, simple, and a safe bet because it never disappoints.

Then there’s the Boston cream doughnut (the mid-level business ecommerce platform)—a smaller version of the Boston cream pie, frosting-topped with an additional pudding-filled punch.

And then there’s the maple bacon doughnut (the large business ecommerce platform)—ruler of all gluttonous doughnuts, this one passes for breakfast and dessert, packs a rich maple flavor, and contains enough bacon sprinkles to keep three humans fueled for an entire marathon.

With so many ecommerce platform options, ho…

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Affiliate Ideas
Drip Team

[Chapter 8] Make This BFCM the Gift That Keeps on Giving: How to Guarantee Repeat Customers for Next Year

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? This is the final chapter in our holiday series, but don’t sweat it! Check out the seven chapters of this Black Friday / Cyber Monday holiday series that came before to get the full story.

Your pre-holiday strategies are rock-solid. Black Friday and Cyber Monday plans will hum along without a hitch. And your post-BFCM campaigns are cued up and ready to go. This year’s holiday marketing is bound to be good.

In the past seven chapters, we’ve explored how critical a personalized, nurturing customer experience is when it comes to differentiating your online bran…

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Affiliate Ideas
Drip Team

[Chapter 7] How to Keep Customers Engaged and Coming Back After Black Friday and Cyber Monday Have Ended

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? Check out the six chapter of this Black Friday / Cyber Monday holiday series that came before this post here.

While the shopping spree that takes place on Black Friday and Cyber Monday has potential to bulk up your bottom line before year’s end, it’s important to remember that these events are only two days of the year.

With so many people coming by your site and browsing what you have to offer, this is a prime opportunity to plant the seeds for long-term customer relationships. Ya know, the types of relationships that’ll keep your store sailing strong for t…

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Affiliate Ideas
Drip Team

[Part 6] How to Ensure Your Black Friday and Cyber Monday Ecommerce Marketing Runs Smoothly

Hey! This post is part of a larger series geared toward helping ecommerce sellers understand, engage with, and love more customers this holiday season. After all, that’s exactly what the holidays are about, right?

Just tuning in? Check out the five parts of this Black Friday / Cyber Monday holiday series that came before this post here.

Part 5 of this holiday series doled out ideas for strategies to start three weeks before Black Friday. From building high-value segments to the BFCM-specific workflows that should be stood up by November 18, these strategies will help your brand engage with specific people in the most meaningful ways before the holidays.

The holidays are about making folks feel cared for. By creating segments, you’re able to build customer journeys that are relevant t…

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