In the digital age, marketing emails can sometimes look like a commodity because they mostly lack a unique character. It’s hard to tell one marketing email from another because they all read alike. Plus, recipients feel there isn’t much in the email that addresses their needs or can solve one of their pain points. IfRead More >
Every digital advertiser needs market segmentation to paint a more accurate picture of their customer base. From there, they can group customers according to similarities and create tailored messages to specific segments. Naturally, these highly personalized messages result in more conversions. There’s no single customer segmentation method that’s likely to boost conversions for every brand,Read More >
The B2B data landscape has changed — and marketing is changing with it. Account-based marketing – fueled by new fit, intent, and engagement data sources — is rapidly becoming the strategy of choice for modern marketers looking to get a leg up on the competition. And it’s the savvy marketers who can both acquire andRead More >
With approximately 28 million websites using Google Analytics as their primary analytics collection tool, the wealth of data it collects is mind-blowing. The value that it can bring to a business is unquestionable for those that know how to use it. Unfortunately, many marketers and business owners don’t. This is understandable because most people canRead More >
Study after study confirms it: online searches drive offline phone calls to businesses. From SEO to text-based search ads to Google Shopping ads, companies are seeing an increase in call conversions from search. One primary reason is the emergence of smartphones as our de facto device for product research. Most searches take place on smartphones,Read More >