Conversion Optimization

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The Step-By-Step Plan How to Automate Your Customer’s Lifecycle in 2020 for Best Results

Marketing automation is so ubiquitous today that you’re probably using software to automate one or more parts of your customer lifecycle without even labeling it automation. According to a Social Media Today 2019 survey, 75% of marketers say they currently use at least one marketing automation tool in their business. The top three processes thatRead More >

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6 Subscription Box Landing Pages That Maximize Signups (Examples)

Sign up and get a box delivered to your door. For customers, subscription boxes are easy. Advertising them, though, isn’t as simple. As both a product and service that’s high commitment, subscription kit landing pages need to feature elements like: Highly detailed photos and/or videos of a box’s contents Highly descriptive subscription terms A clearRead More >

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Top 25 Lead Generation Tips Guaranteed to Fill Your Sales Funnel

Since every business needs new customers to grow, lead generation is a critically important piece of the marketing puzzle. To stay afloat — and ahead of the competition — every brand must implement a lead gen strategy into their advertising plan. Although 85% of expert marketers agree lead generation marketing is the most significant elementRead More >

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63 Landing Page Optimization Techniques Proven to Generate Conversions

Even after a post-click landing page is published, its design is never done. There’s always an optimization that will lead to more conversions. But finding it isn’t quick or easy. There are countless things to test and look for on a page, and no one of them will result in a big lift in conversionRead More >

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The top 15 marketing trends to grow your post-click landing page conversions

Global digital ad spending is expected to grow steadily year after year, exceeding $517 billion by 2023: To keep up with your competition, you must stay on top of the trends and realize that new advancements are constantly changing digital marketing. The best digital marketers today shift their strategy toward emerging channels and technologies toRead More >

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