Top-ranking SEO performance requires attention to many metrics, including traffic, backlinks, and social shares — to name just a few. Our guide gives you insights into some of the most relevant and timely search engine optimization trends to anticipate for 2021, allowing you to prepare your SEO strategy accordingly.

If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In this guide, we‘ll break down how to measure your SEO results, from organic traffic and keyword positions to SERP features and more.

Beyond providing a recurrent template for how great content travels from request to return, a content strategy workflow establishes team members’ roles and responsibilities. It also defines each step in the content creation process. Learn how to create a content strategy workflow to maximize your content performance!