It is estimated that the influencer marketing industry will be worth between $5 billion to $10 billion by 2020. This is the primary reason why so many fake influencers have cropped up in the past few years. While it can be hard to identify fake influencer profiles, there are ways in which brands can shortlist real influencers for their campaigns and avoid investing in fake profiles.
During pride month, brands teeter between a genuine celebration of Pride and problematic advertising that feels forced, or worse: pandering. Keep reading to learn what makes brands come across and fake, and what brands should be considering (and avoiding) before they attempt to include Pride as a part of a marketing campaign.
A confusing website architecture doesn‘t just confuse Google, it impacts profits. Find out how to apply a data-driven approach to improve website structure (regardless of the size of your site).
Have you ever had to work out the market size and potential SEO opportunity for an entire company for meetings with stakeholders, or even a new client? Need help gathering data? Ross will show you, step-by-step, how to discover the information you need.
This week on #SEMrushchat, we talked about content marketing promotion with our community and guest Gail Gardner. As we all know, not all businesses have a large budget for content promotion, so we asked the audience some questions that consultants often hear from business owners that are new to content and content promotion.