Does your brand SERP contain 10 simple blue links or something more attractive and convincing to the user? Find out what SERP elements you should be aiming to get and what it takes to get them!
The last two weeks were relatively calm in the search department, but certain things are going away and many new features were rolled out in Google Ads and Google My Business. Also, the search giant has started several new sites that are supposed to make small business owners‘ and creative makers‘ lives easier.
In this Weekly Wisdom, Hannah Moyer reviews how to use custom audiences to better target your potential customers and current customers on Facebook ads. She reviews creating audiences from data files and website traffic, using data for retargeting, creating lookalike audiences, choosing video audiences and much more.
Last week we had an extensive discussion during #SEMrushchat about strategies for authentic content. There is a newer phrase called “Authentic Content Marketing“ being used to help people differentiate between relationship-building based content and traditional content marketing. Find out what marketing experts had to say, how you can use it to reach your target audiences, and what to avoid.
In this article, Gordon breaks down a strategy that will help you find product buying opportunities and/or affiliate marketing opportunities in 3 easy steps. You can use these techniques to research the right products to sell or to review when creating an affiliate site that will bring you income.