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Weekly Wisdom with Amy Bishop: Search Query Mapping

This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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Voice Search : 7 Ready-to-Use SEO Strategies to Rank Better

Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it. Today we are experiencing a voice search revolution with almost every generation welcoming voice search with open arms.

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Weekly Wisdom with Ross Tavendale: COPE

Create Once, Publish Everywhere is a content distribution concept that helps you maximize the output of your content for more traffic and leads. Find out how you can use COPE to distribute content in different ways that will help you reach your goals.

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