As a digital advertiser, you know about sophisticated targeting available to your campaign efforts. Things like Lookalike Audiences, negative keywords, job titles, location, ad copy adjustments, testing ad visuals, etc. These pre-click strategies are certainly helpful to segmenting your audience and generating more ad clicks, but only serve one-half of the conversion equation. The clickRead More >

The end goal of all advertising campaigns is business growth. That Facebook campaign you’re running for brand awareness will ultimately generate more business growth, the same goes for the remarketing display ads you’re targeting to visitors who’ve abandoned their shopping carts, and the search ads for that free trial offer. Advertisers want growth — andRead More >