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Employee Spotlight: Megan Duffy
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Employee Spotlight: Megan Duffy

In this ongoing blog series, we speak with WP Engine employees around the globe to learn more about their roles, what they love about the cities they live and work in, and what they like most about working at WP Engine.  In this interview, we speak with Associate Software Engineer Megan Duffy, who recently celebrated

The post Employee Spotlight: Megan Duffy appeared first on WP Engine.

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The 3 Reasons Why You Can’t Create Post-Click Experiences at Scale with Developers

There’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along the way, many have realized there’s a problem with the way we approach personalization. Unfortunately, even bigger problems come when they try to solve it. Where and why personalization fails in the ad campaign Ask advertisers aboutRead More >

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Scaling Post-Click Landing Pages: Why Templates are Not a Solution

Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go right for 1:1 personalization to work. You need the right strategy, people, and the right tools. Mostly, though, you need to rethink the post-click experience. It needs to be treated like we treat ads. Why post-clickRead More >

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