Marketing Agency Tips

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TrackingDesk Admiin

8 Reasons Why Templates, Drag & Drop Builder, and A/B Testing Are Not Enough for Enterprise Companies

Using the right platform to create enterprise landing pages has a significant impact on your advertising conversions. Most landing page builders available today offer drag and drop builders or WYSIWYG editors, conversion-ready templates, and A/B testing capabilities. However, these features are pretty basic for an enterprise company looking to create personalized post-click campaigns at scale.Read More >

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TrackingDesk Admiin

Here’s Why Dynamic Text Replacement Is Not True Personalization

Personalization is the buzzword word in digital advertising with many software in the ad tech space boasting personalization capabilities. Why? Because personalization works — reducing acquisition costs by as much as 50%, lifting revenues by 5–15%, and increasing marketing spend efficiency by 10–30 percent. And yet only 12% of advertisers claim their personalization strategies areRead More >

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TrackingDesk Admiin

The 3 Most Common Advertising Agency Hierarchies & How to Structure Yours

Your advertising agency hierarchy is a reflection of what you aim to accomplish as a business. The inclusion of specific departments or organizational structures not only tells employees whom they should report to but should align with your strategic goals. It can also say a lot about how you collaborate with clients. Without a well-designedRead More >

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