Marketing Agency Tips

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TrackingDesk Admiin

The 3 Reasons Why You Can’t Create Post-Click Experiences at Scale with Developers

There’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along the way, many have realized there’s a problem with the way we approach personalization. Unfortunately, even bigger problems come when they try to solve it. Where and why personalization fails in the ad campaign Ask advertisers aboutRead More >

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TrackingDesk Admiin

Scaling Post-Click Landing Pages: Why Templates are Not a Solution

Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go right for 1:1 personalization to work. You need the right strategy, people, and the right tools. Mostly, though, you need to rethink the post-click experience. It needs to be treated like we treat ads. Why post-clickRead More >

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TrackingDesk Admiin

New to Instapage: AdMap™ Syncs Google Ads to Unique Post-Click Experiences

Digital advertisers spend too much time on manual processes tracking ads to post-click landing pages. Complex spreadsheets, copy-pasting from ad platforms… It’s not a visual process either, making it more difficult to see the full funnel for your ad campaigns. There has to be a better way. With AdMap™, you eliminate all that copy-pasting andRead More >

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TrackingDesk Admiin

Scaling Post-Click Experiences: The 3 Reasons Why Advertisers Struggle (Ebook)

Personalization is the present and the future of digital advertising. Nearly all statistics point to this fact. Still, businesses continue to fail at it. And it’s not fringe techniques like chatbot development or beacon tech they’re failing at — but the most basic foundations of personalization. They’re creating highly targeted advertisements, testing designs, and they’reRead More >

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