Pre-click advertising techniques tend to be the center of attention for many brands. From ad platforms to micro-targeting ads to ad personalization — even creating ads at scale. Each pre-click technique has been made progressively easier over time. Meanwhile, post-click experiences lack that same attention, which is likely why more than 95% of Google AdRead More >

Most ads don’t convert; the data confirms that because the average conversion rate is just over 4%. To ensure your ads don’t suffer the same fate, you must put the same attention and focus on dedicated post-click experiences as you do with ads. When your ads and post-click pages convey the same narrative, not onlyRead More >