When people search for a specific company online, that company’s ad often shows up in the search results, right above their organic listing. Doing that raises questions such as: Why should brands pay for ads for their own brand name? Does it make sense to pay when the person is already searching for you? IsRead More >
Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can significantly increase brand awareness, traffic, and even customer acquisition. After all, if someone is looking for your direct competitor’s products or services, they’re likely interested in yours, too. But, if you’re not careful, you could end up worseRead More >
Post-click landing page pages are versatile. They can be used across industries, teams, and services to convert people on a particular offer. But their usefulness doesn’t end there. While it’s rarely considered, products need their own landing pages too. Known as product landing pages, these are the choice of companies that rely on paid advertising.Read More >
Recent data shows that mobile conversion rates are lower than desktop: To combat this situation Google introduced the newest addition to mobile search ads — lead form extensions. The ad type is similar to LinkedIn lead gen form ads and Facebook lead ads in terms of the lead capture process. So, do lead form extensions,Read More >
Marketing automation is so ubiquitous today that you’re probably using software to automate one or more parts of your customer lifecycle without even labeling it automation. According to a Social Media Today 2019 survey, 75% of marketers say they currently use at least one marketing automation tool in their business. The top three processes thatRead More >