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60 Software Automation Statistics Every Digital Advertiser Must Keep in Mind for Their Campaigns

Automation is no longer the future — it’s here now. It’s here to offer incredible value to your business; to automate repetitive marketing tasks to allow more time for higher priority activities; and to provide the advanced personalization and relevance that your business needs to stand apart from the competition. If you’re not yet usingRead More >

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June 28, 2019 No Comments
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TrackingDesk Admiin

6 Ways Call Tracking & Analytics Helps You Generate More Customers from Paid Advertising

Study after study confirms it: online searches drive offline phone calls to businesses. From SEO to text-based search ads to Google Shopping ads, companies are seeing an increase in call conversions from search. One primary reason is the emergence of smartphones as our de facto device for product research. Most searches take place on smartphones,Read More >

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June 27, 2019 No Comments
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TrackingDesk Admiin

How Square Creates Segmented & Personalized Post-Click Experiences

Geo-targeting, smart bidding, ad scheduling, and targeting audiences by browser and device types — these are just a few of the many options available to create personalized ads. And while personalized ads might get you clicks, they don’t guarantee conversions. To translate ad clicks into conversions, you need to connect the ad with a matchingRead More >

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June 26, 2019 No Comments
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TrackingDesk Admiin

4 More Use Cases When to Use AMP for Post-Click Experiences

Since the AMP framework became available in 2015, new updates have been consistently rolling out. This meant that our original list of 5 Use Cases When to Use AMP needed to be expanded upon. As a reminder, some of AMP’s main benefits include: Lightning-fast load speed Higher Quality Score and better rankings Less drain onRead More >

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June 25, 2019 No Comments
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TrackingDesk Admiin

Responsive Page Experiences: Automatically Scale Your Content to Any Device & Browser

Desktop, mobile, tablets… In our multi-screen society, you never know what device someone is using to visit your post-click landing page experience. post-click landing pages that neglect to optimize for desktop, mobile, and tablet viewing are often difficult to navigate, and deter potential conversions as visitors become frustrated and abandon your page. This scenario isRead More >

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February 19, 2019 No Comments
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