Big Tree is a rapidly growing digital marketing agency in Fairfield, Iowa, with a portfolio of world-class clients that belies our small-town roots. Since Big Tree’s founding partners, David Sinton and Ti Liptak, started working together in 2015, they’ve grown the agency’s staff headcount by a factor of 9x. Both partners attribute this directly toRead More >
Google’s reach with traditional ads may extend worldwide, but local searches have always been popular. Consider Google Maps and Google My Business listings, for example. The search engine giant knows how crucial local searches have become and are expanding their advertising options accordingly. One of the best ways businesses advertise their local brand and serviceRead More >
When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find themselves weighing the pros and cons of other common platforms such as Bing vs. Google or even Facebook vs. Google. What about Google vs. Yelp advertising, though? Yelp is used by millions of consumers everyRead More >
By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to make those sales, Facebook has been called “a must to invest in.” Evidence seems to back that up. Last year, over 7 million advertisers spent $55 billion on Facebook to reach over 2 billion of theRead More >
From product development to marketing, there’s only one thing that should be guiding your long-term strategy: knowledge of your customer. Not any customer, though. Your “ideal customer” — a term that means something different to everyone. To determine what it means to you, you’ll need an ideal customer profile. What is an ideal customer profile?Read More >