To get people to buy, it takes more than a great product. It takes more than great marketing. It takes a holistic approach to customer acquisition that results in great experiences. What does that mean today? According to one report, it means using personalization to offer relevant, contextual content at every stage of the buyer’sRead More >
Planning an event can be stressful. Promoting one can be just as hectic. Enter Facebook event response ads. With over 2 billion active monthly users and multiple audience targeting options, Facebook offers advertisers the perfect platform to promote events to the right audience via Event Response ads. What are Facebook event response ads? Facebook EventRead More >
With approximately 28 million websites using Google Analytics as their primary analytics collection tool, the wealth of data it collects is mind-blowing. The value that it can bring to a business is unquestionable for those that know how to use it. Unfortunately, many marketers and business owners don’t. This is understandable because most people canRead More >
It’s hard to conceive of just how much the internet has changed the way we buy. Today, nearly everything is purchasable via the internet. From software to clothing, equipment to food, there’s nothing more than a few clicks away. This kind of convenience is what’s propelled ecommerce to a multi-trillion-dollar industry, and it’s what willRead More >
The end goal of all advertising campaigns is business growth. That Facebook campaign you’re running for brand awareness will ultimately generate more business growth, the same goes for the remarketing display ads you’re targeting to visitors who’ve abandoned their shopping carts, and the search ads for that free trial offer. Advertisers want growth — andRead More >