You likely know the stat well — nearly 96% of ad clicks don’t convert. A big reason this failure rate remains high is that advertisers don’t connect their ads to relevant post-click experiences that continue the message and story from the ad. By continuing the same story in the pre- and post-click stages, you getRead More >
Carousel ads allow advertisers to showcase multiple images in a single ad, hence improving the likelihood of a conversion. LinkedIn Carousel ads are no different — they help you tell a story with your ads, get brand recognition, and increase your advertising ROI. Let’s dig a little deeper into what LinkedIn Carousel ads entail. WhatRead More >
The B2B data landscape has changed — and marketing is changing with it. Account-based marketing – fueled by new fit, intent, and engagement data sources — is rapidly becoming the strategy of choice for modern marketers looking to get a leg up on the competition. And it’s the savvy marketers who can both acquire andRead More >
It’s common knowledge among most digital advertisers that PPC metrics and industry benchmarks are key to understanding their success. However, to perform better than competitors in such a mobile-first world, they must also ask themselves: What’s a good click-through rate for my mobile ads? What percentage of my ads should be converting on mobile devices?Read More >
It may not seem like it to you, but personalization is a controversial topic. Some say it’s the most valuable tactic in a business’ repertoire; others say it’s a creepy technique that’s better off unused. Some say it’s no different than segmentation, while others claim it’s more than that. With all the conflicting information goingRead More >