It’s well-known that online users respond better to and recall visuals better than text alone. This is perhaps why at Google Marketing Live 2019 the advertising giant made it clear their focus is on visual, top-of-funnel ads. The approach will not only help them compete with other visual ad platforms like Facebook, Instagram, and PinterestRead More >

At Instapage, we advocate for one conversion goal per campaign. But sometimes, it’s not that simple. Sometimes, conversions happen in a gray area. For example, a person who clicks through your ad may abandon your sales landing page, but then navigate to your website and download an ebook. That’s not exactly what you want, butRead More >