On the Google ad network, you want to reach your customers, but you don’t want to overreach. So, how many times should they see your ad? Once a day? Ten times? What’s the magic number? It’s a delicate balance to reach, and getting there isn’t easy. You want prospects to see your ads. You wantRead More >
When it comes to building your branding, the best place to start is with some inspiration. Whether it’s a mood board, or your Saved section on Instagram, the best place to start is by going straight to the source, and seeing what graphic designers have created. Currently working on a brand identity project? Maybe you’re[…..]
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Since the first banner ad was introduced in 1994 and earned an impressive 44% click-through rate, the number of banners served has grown tremendously, but their CTRs have plummeted. They reached only 2% in 1995, 0.6% in 2003, and just 0.5% in 2019. While a major reason for the big drop is because most webRead More >
If you’re an advertiser, you hear it every day: “more conversions,” “increase conversion rate,” “optimize for conversions.” Like other industry buzzwords, “conversion” has been used so many times and defined so few that it’s seemed to have lost all meaning. You know conversions are so valuable that they can make or break a business. But,Read More >
In B2B, 98% of marketers agree that marketing personalization helps advance customer relationships, with 74% claiming it has a “strong” or “extreme” impact. In B2C, research by Accenture states that 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, or knows theirRead More >