Post-Click Automation (PCA) comes with countless benefits. And when you’re on the receiving end of those benefits, it’s easy to feel like a new tool is justified. But getting B2B software isn’t as simple as justifying a purchase to yourself. You need buy-in from management. So, what are the benefits to designers, and how doRead More >
Advertisers aim to deliver a positive customer experience for audiences by creating messages that audiences find easy to understand, useful, and relevant. Personalization and optimization are processes that help advertisers create pre-click and post-click campaigns that deliver a positive user experience and increase business growth. Today’s post highlights the key differences between personalization and optimization,Read More >
The advancements in advertising technologies have made it easy for advertisers to micro-target ads, optimize, personalize them, and even create ads at scale. However, the same isn’t always true for post-click experiences. Post-click strategies have primarily been neglected, which is why most advertisers fail to convert a huge percentage of visitors who click their ads.Read More >
Most advertisers aspire to 1:1 personalization, but they largely miss the mark. It’s understandable. A lot has to go right for 1:1 personalization to work. You need the right strategy, people, and the right tools. Mostly, though, you need to rethink the post-click experience. It needs to be treated like we treat ads. Why post-clickRead More >
Whether you’re launching your own company or working for an established brand, effective and consistent branding is something that every company needs to communicate with their customers. While branding covers a large scope, the Business Dictionary defines it as: The process involved in creating a unique name and image for a product in the consumers’[…..]
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