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The 9 Latest AMP Updates That Improve the User Experience Beyond Faster Pages

Since Google announced AMP in 2015 to increase page load speeds and enhance the overall mobile user experience — the open-source framework has continued to grow in popularity. Not only that, the framework has updated significantly to support a vast array of on-page elements, better features and options, and improved interfaces — all to continueRead More >

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October 16, 2019 No Comments
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The 3 Reasons Why You Can’t Create Post-Click Experiences at Scale with Developers

There’s no shortage of proof that customers want personalization. And so, advertisers strive to provide it. But along the way, many have realized there’s a problem with the way we approach personalization. Unfortunately, even bigger problems come when they try to solve it. Where and why personalization fails in the ad campaign Ask advertisers aboutRead More >

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October 15, 2019 No Comments
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The Taboola & Outbrain Merger: What Does It Mean for Advertisers?

In what’s being called an attempt to compete with the digital ad duopoly, Taboola and Outbrain have merged to create a single company. The name of this entity will remain Taboola, but its size and scope could allow it to square off with some of the biggest names in digital advertising. The Taboola-Outbrain merger TaboolaRead More >

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October 14, 2019 No Comments
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See How Peloton Uses Segmented Ads & Post-Click Experiences for Their Savings Calculator

Creating segmented ads and connecting them to personalized post-click experiences greatly improves your chances to increase advertising conversions. A matched pre-click and post-click experience reassures prospects and makes them more likely to convert because they see a relevant, personalized page. We’ve recently showcased how Citibank, Oracle, and Dropbox create segmented ads and post-click experiences. Today’sRead More >

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October 11, 2019 No Comments
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TrackingDesk Admiin

Two Instapage Pricing Page A/B Tests: What Did We Learn?

In the past, the Instapage website team split tested the homepage with headlines, customer logos, testimonials, etc. Then, testing images versus mp4 animations. Each test revealed some interesting insights, no doubt. But A/B testing the homepage is one thing because it’s your online storefront and people can land there from a variety of places online.Read More >

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October 10, 2019 No Comments
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