Most ad clicks don’t convert – in fact, only 4% of ad clicks actually convert. That’s a bleak stat, and one of the primary reasons 96% of ads don’t convert is because advertisers don’t continue the story narrative from ad to post-ad-click page. This is paramount to earning conversions because you continue the message throughoutRead More >
Google Ads allows advertisers to access multiple metrics valuable for calculating business growth. The same is true for the “Conversions” column, which shows the number of conversions you’ve received, across conversion actions. Use the column to see how often ads led to customer actions that are valuable for your business. The advertising giant announced aRead More >
The concept behind A/B testing is simple. You compare two versions of content against each other to determine which one performs better. As a result of running split tests, your business and website will benefit from more leads and higher conversion rates. My name is Lars Lofgren and before I started running a company atRead More >
In 2012, Google introduced a new expandable ad format. Internal testing found these ads received 6-8x more engagement than previous expandable ads — so in September 2014, the interactive ad format was revamped to run on mobile and desktop. Just a few months later, the ad unit became available to all Google advertisers. Over theRead More >
The ecommerce landscape is incredibly competitive with new ways to sell products online continually becoming available. Businesses everywhere must actively seek out new methods to find customers and cut through the noise. While it’s not new, Facebook provides an excellent opportunity for ecommerce stores and businesses to do this. With 2.41 billion monthly active users,Read More >