The primary reason 96% of ad clicks don’t convert is that digital advertisers fail to connect their PPC ads to relevant post-click experiences. That means the post-click stage doesn’t tell the same message and story that the ad began in the pre-click stage. Being consistent throughout both stages is the best way to get moreRead More >
Ecommerce offers are everywhere and your target customer base is likely barraged by emails each day. Your job is to capture their attention immediately while they scan their inbox. Personalized ecommerce recommendation quizzes may be the strategy you consider to do just that. eConsultancy research shows that 44% of customers are likely to become repeatRead More >
Managing multiple search ad campaigns simultaneously can be quite challenging for agencies and advertisers. What’s even more challenging is managing search marketing campaigns across multiple platforms and media channels. This is where Search Ads 360 comes in. What is Search Ads 360? Search Ads 360, formerly known as DoubleClick Search, is an advanced search managementRead More >
Of all the advancements in modern advertising, few are more exciting than machine learning. It’s changing the way businesses collect and analyze data, and even the things that data can do. But with revolutionary technology comes big questions. What, why, and how does it work? Today we answer these and more. What is machine learningRead More >
Since its launch in 2015, AMP has grown to power billions of web pages from tens of millions of domains across all industries. With its growth, however, a number of misconceptions and myths surrounding the AMP project have also come about. In fact, many publishers and businesses are skeptical to adopt AMP because of itsRead More >